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Tag Archive: social media


Why Hashtags for TV Shows Matter

ABC

ABC

During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans.

So do cast members and the show’s producers from where and when they can – and the dialogue often pays off.

Nielsen’s Twitter tracking division said “PLL” is the top-tweeted show and ranked No. 1 for the week of June 16-22.
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Yahoo

Yahoo

Yahoo is buying online blogging forum Tumblr for $1.1 billion as CEO Marissa Mayer tries to rejuvenate an Internet pioneer that had fallen behind the times.

The deal announced Monday is Mayer’s boldest move since she left Google 10 months ago to lead Yahoo’s latest comeback attempt. It marks Yahoo’s most expensive acquisition since the Sunnyvale, Calif., company bought online search engine Overture a decade ago for $1.3 billion in cash and stock.
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Facebook

Facebook has announced a new search feature dubbed Graph Search, a service which is built atop the network’s Social Graph. CEO Mark Zuckerberg says the company has been working on Graph Search for years, and claims it offers something that no other service can. It is available as a limited preview right now for English audiences only.
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AP

Instagram says it will revise a planned update to its service agreement after confusion about its intent led to widespread user complaints.

At issue is whether users’ photos can be part of advertisements, on and off Instagram. The mobile photo-sharing company said in a blog post Tuesday that it has no plans to put users’ photos in advertisements.

That said, Instagram maintains that it was created to become a business and would like to experiment with various forms of advertisements to make money.
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AP

Benedict XVI, the pope known for his hefty volumes of theology, is now trying brevity – spreading the faith through his own Twitter account.

The pontiff will tweet in eight languages starting Dec. 12 using his personal handle (at)Pontifex, responding live to questions about faith during his weekly general audience, the Vatican said Monday.

Within six hours of the Vatican’s announcement, Benedict had already garnered nearly 150,000 followers on the English version of (at)Pontifex alone, with thousands more following him in the eight other language accounts.
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Getty

You’re an NBA fan. Dissatisfied with the typical online outlets, you’re coming to an NBA-obsessive blog on a Monday to read more than what the more orthodox NBA media outlets are giving you. You search and you scour for takes and columns and tweets and video and you’ll do it all again come Tuesday morning. Tell me, have you ever read a Jason Whitlock column on the NBA? Do you even think to go to him when NBA news breaks? View full article »

ESR Graphic

The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies.

Hundreds of intelligence analysts already sift overseas Twitter and Facebook posts to track events such as the Arab Spring. But in a formal “request for information” from potential contractors, the FBI recently outlined its desire for a digital tool to scan the entire universe of social media — more data than humans could ever crunch. View full article »

Facebook

Facebook is considering filing its IPO documents on Wednesday, setting the stage for a highly-anticipated debut that may value the social-networking king at up to $100 billion, according to The Wall Street Journal.

Investment banks have been circling Facebook in hopes of getting a piece of the lucrative IPO, which is likely to generate tens of millions of dollars in fees for Wall Street. View full article »

Reuters

Members of Congress are pressing the Department of Homeland Security to provide more information about a controversial social-media monitoring program, citing “privacy and civil liberties concerns.”

The lawmakers, the Republican and Democratic heads of a House counterterrorism panel, expressed support for the goal of the program, calling social media a “crucial source” of intelligence around the world. They said in a letter last month that it is “advantageous” for DHS to draw out information to “identify current or emerging threats to our homeland security.” View full article »

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