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Why Hashtags for TV Shows Matter

ABC

ABC

During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans.

So do cast members and the show’s producers from where and when they can – and the dialogue often pays off.

Nielsen’s Twitter tracking division said “PLL” is the top-tweeted show and ranked No. 1 for the week of June 16-22.
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Pepsi

PepsiCo Inc. is going on a reunion tour with The King of Pop.

The Purchase, N.Y.-based company on Thursday announced its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include special edition cans bearing Jackson’s image, a TV ad in some markets and chances to download remixes of some of Jackson’s most famous songs.

Pepsi, which first partnered with Jackson in 1983, did not disclose the terms of its deal with the singer’s estate.
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