AP

AP

Sony appears to have a win-win with “The Interview.” Not only did the studio score a moral victory by releasing the film in the face of hacker threats, the movie made at least $15 million from more than 2 million digital rentals and purchases in its first four days.

On Friday, it seemed unlikely we’d ever know if the simultaneous – or “day and date” – strategy paid off. Now, it’s tempting to suggest this may be the start of a brave new world of distribution. Add in the $2.8 million from “The Interview’s” limited theatrical release and things aren’t looking so bleak for the Seth Rogen-James Franco R-rated comedy.
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