Digitally altered diabetes ad of Cleo Berry

An overweight man in Los Angeles says he was “beyond shocked” to discover an altered photo of him on New York City billboards with his leg removed.

27-year-old Cleo Berry tells the New York Times that while living in NYC several years ago, he participated in a $500 photo shoot with photographer Morten Smidt. Unbeknownst to Berry, those photos were then sold to ImageSource, a stock photo company.

The stock photo was then sold to New York City’s Department of Health, who digitally altered the photo to remove Berry’s right leg and is using the photo as part of an anti-diabetes campaign.

“I cried at my computer screen for, like, a minute.” Berry said of first seeing the altered photo. “I said: ‘Oh my gosh, they even gave me crutches. Come on, people.’ ” View full article »